On August 2019, TUX was created after lots of thought and analysis on a growing market that is not properly catered today, a gap that only few can fix if they have the drive and balance of leadership, creativity and business insight.
We acknowledged that the shift of the importance of a great User Experience is essential for any business to thrive in the digital age.
Another influence was the ongoing feedback we’ve received when we meet clients globally where most of their digital investments get stuck into converting to true ROI due to poor user-adoption and multi-generational influence.
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