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What's TUX?
Your strategic partner to transform your
User's Experience
What's UX?
A design process to create products that provide meaningful experiences to users' emotions and attitudes.
User's Experience
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We Exist To
Be consistent
Democratize UX
Support Your Ideal Through Brand Humanity
Give Time Back So You Can Focus
Provide Value
Collaborate & Empower
Skip The Middle Man
TUX Guy 2
Customer 2
Middle Man Grayer
+10 Years of experience have proved us big agencies achieve
too little
with too much money.
Triangle Left
Triangle Left
Enter a World of Trusted Results
Break the Rules, Not the Bank
This is about you, not us.
Let's build a custom project with a proven methodology that is
efficient and 100% yours.
Each collaboration is designed to
Empower you to keep growing with low dependency
Fit your budget, schedule and other resources
The TUX Experience
TUX Platforms: Memorable web platforms that modernize & optimize your business.
TUX Creative: Your winning essence becomes visible for your clients.
TUX Consulting: Guiding Your Ideas To Success Via Market Intelligence & Business Architecture.
An Unique & Cohesive Solution, Built For You
Similar, but different...
3
2
5
Cloud-based
Open Source
Project Management
Design Thinking
Lean Sigma
Mobile Optimized
Color Psychology
Your unique configuration is based on a common framework of relevant best practices.
Focused On Your
Industry, Technology, Work style, Market Needs
To create your tailored
J O U R N E Y
TUX Seed
Phase 1 Idea Seed
Phase 2 Developing Idea
Plant
TUX Tree
Phase 3 Implemented Idea
TUX Tree with Apples
Phase 4 Return on Investment
Centered on Humans
The TUX Experience
TUX Platforms: Memorable web platforms that modernize & optimize your business.
TUX Creative: Your winning essence becomes visible for your clients.
TUX Consulting: Guiding Your Ideas To Success Via Market Intelligence & Business Architecture.
An Unique & Cohesive Solution, Built For You
Similar, but different...
Your unique configuration is based on a common framework of relevant best practices.
3
2
5
Cloud-based
Open Source
Project Management
Design Thinking
Lean Sigma
Mobile Optimized
Color Psychology
Focused On Your
Industry, Technology, Work style, Market Needs
To create your tailored
J O U R N E Y
TUX Seed
Phase 1 Idea Seed
Phase 2 Developing Idea
Plant
TUX Tree
Phase 3 Implemented Idea
TUX Tree with Apples
Phase 4 Return on Investment
Centered on Humans

Marketing Leaders

say branding is critical to growth. -Circle Research

Raised Conversion Rates

Intentional and strategic user experience has the potential to raise user conversion rates by this much. – Forbes

Average Consumers

believe that companies focused on custom content are more trustworthy than companies who simply churn out generic content. – Key Difference Media

Meet Our Founders

Your Creative Partners at Your Service

Fernando Castro

Co-Founder and General Manager

For years I've seen the slow growth of good taste and UX on the IT industry, the influence of my generation on the workplace and markets, and I am excited to be an ambassador and evangelist of such influence.

My main responsibility is to ensure the business moves forward through partners, customers and stakeholders.
TUX is an idea that gets deployed with creativity and unique vision to accelerate User Experience's transformation of another business idea and that is what passions me, see the before and after of our tailored solutions deployed.
I am also the main practitioner and lead of TUX Consulting and TUX Platforms.

My career started as technical account representative over 10 years ago, moving fast after a year as a Business Operations Lead (leading employee engagement, internal communications, site logistics and business continuity programs) and then creating my own project, which turned out to be a real team some months later, that was mainly responsible for critical incident management for over 450 global clients, leading over 50 migrations, over a 100 new logos and 42 direct reports.
On my latest role I was end-to-end responsible for the design and creation of End User Support & ITSM Services at global scale, providing solutions of almost $1B in sales within a year with many awards along the way for MVP and top performer in the sector.
I believe in ongoing transformation, in adapting using different leadership styles per the objectives ahead, believe in a greater purpose in what I do, always look a year ahead, find efficiency and standardization where it matters and going as creative as possible when no one expects it.

Esteban Chinchilla

Co-Founder and Head of Design

Ever since I can remember I have been chasing how to capture life and the elements within them and immortalize it through creativity. That’s the driver of my visual work; the urge to create something beautiful that withstands the passing of time.
My curiosity and passion for visuals have driven me to learn photography and graphic design mostly by myself. I believe there is beauty in everything, from the extraordinary to the mundane, so I am constantly searching for the unnoticed and hidden details in the everyday life and how to relate it to an original idenitity.

I have worked with several art and media publications, fashion designers, clients in the travel and hospitality, food and lifestyle industry. On my latest role as a marketing director, I have increased the company's website traffic by 150% and tripled consumer demand across different platforms in less than a year through specialized optimization, custom visual content and social media campaigns, all with great taste and style.

TUX is all about transformation. As the driving force behind TUX Creative and visual design elements of TUX Platforms, I am committed to transform good ideas into something unique and visually alluring to accelerate your business ideals.