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Jane Lane

Even though it’s a difficult exercise, establishing a shared understanding about how you define your brand and what it means to your business can help guide both your brand and business forward. With alignment around what makes your brand unique, you can build a marketing strategy around it and allow your brand to reach its full potential. Talking about your brand, how you define it, what it means, and the impact it has can do great things for your business.

Tracy Lloyd - Emotive Brand