re:wired is a methodological approach to achieve more out of life. They use the scientific method to help people reconnect to their life goals and define concrete actions that make it happen. While they already had some work groups going, they needed a website and a brand to position themselves in the market.
Our team worked closely with the re:wired team to hone their vision, strategy, and identity. Their brand was designed to be bold, playful, dynamic and eye-catching.
The re:wired brand revolves around the concept of neuroplasticity, which is the brain’s ability to reorganize itself by forming new neural connections and adjust to new situations or changes in their environment. The logo as well as the shapes that build re:wired’s identity resemble cellular parts and processes.