For years I've seen the slow growth of good taste and UX on the IT industry, the influence of my generation on the workplace and markets, and I am excited to be an ambassador and evangelist of such influence.

My main responsibility is to ensure the business moves forward through partners, customers and stakeholders.
TUX is an idea that gets deployed with creativity and unique vision to accelerate User Experience's transformation of another business idea and that is what passions me, see the before and after of our tailored solutions deployed.
I am also the main practitioner and lead of TUX Consulting and TUX Platforms.

My career started as technical account representative over 10 years ago, moving fast after a year as a Business Operations Lead (leading employee engagement, internal communications, site logistics and business continuity programs) and then creating my own project, which turned out to be a real team some months later, that was mainly responsible for critical incident management for over 450 global clients, leading over 50 migrations, over a 100 new logos and 42 direct reports.
On my latest role I was end-to-end responsible for the design and creation of End User Support & ITSM Services at global scale, providing solutions of almost $1B in sales within a year with many awards along the way for MVP and top performer in the sector.
I believe in ongoing transformation, in adapting using different leadership styles per the objectives ahead, believe in a greater purpose in what I do, always look a year ahead, find efficiency and standardization where it matters and going as creative as possible when no one expects it.

Ever since I can remember I have been chasing how to capture life and the elements within them and immortalize it through creativity. That’s the driver of my visual work; the urge to create something beautiful that withstands the passing of time.
My curiosity and passion for visuals have driven me to learn photography and graphic design mostly by myself. I believe there is beauty in everything, from the extraordinary to the mundane, so I am constantly searching for the unnoticed and hidden details in the everyday life and how to relate it to an original idenitity.

I have worked with several art and media publications, fashion designers, clients in the travel and hospitality, food and lifestyle industry. On my latest role as a marketing director, I have increased the company's website traffic by 150% and tripled consumer demand across different platforms in less than a year through specialized optimization, custom visual content and social media campaigns, all with great taste and style.

TUX is all about transformation. As the driving force behind TUX Creative and visual design elements of TUX Platforms, I am committed to transform good ideas into something unique and visually alluring to accelerate your business ideals.